Medicine 4.0: The Healthcare Tradeshows Revolutionizing Wellbeing in South America

The healthcare sector is undergoing accelerated digital transformation. In 2026, artificial intelligence and data interoperability will be the stars of major exhibition centers.

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Events like Hospitalar are critical engines, mobilizing over 3 billion reais in transactions. The high presence of decision-makers ensures that what is presented translates into immediate contracts.

2026 Tradeshows and Exhibitions:

1. Hospitalar (São Paulo, Brazil)

Considered the largest healthcare fair in Latin America and a global benchmark. It focuses on medical technology, hospital equipment, rehabilitation, and management.

  • Exhibitors (2024): Over 1,200 global brands from 30 countries.
  • Visitors (2024): Exceeded 90,000 healthcare professionals and decision-makers.
  • Key Fact: The fair breaks commercial transaction records annually, serving as the primary entry point for international companies into the Brazilian market.

2. Meditech (Bogotá, Colombia)

The leading International Healthcare Fair in the Andean region, Central America, and the Caribbean. It is held every two years at Corferias.

  • Exhibitors (2024): Over 250 exhibitors from 17 countries (including delegations from China, Germany, and the USA).
  • Visitors (2024): Nearly 11,000 professional visitors.
  • Key Fact: In its latest edition, the business round generated expectations exceeding 2.7 million dollars.

3. Odontotech (Bogotá, Colombia)

A specialized dental technology exhibition held within the framework of Meditech. It focuses on digital dentistry, 3D printing, and bioactive materials.

  • Exhibitors (2024): Over 70 companies specialized in the dental industry.
  • Visitors (2024): More than 5,000 attendees, primarily dentists and specialists.
  • Key Fact: It includes the International Dental Congress, featuring advances in facial harmonization and orthodontics.

4. Belleza & Salud (Bogotá, Colombia)

A massive event combining wellbeing, professional aesthetics, and personal care. It is the most important showcase for the cosmetic industry in Colombia.

  • Exhibitors (2024): Around 300 exhibitors.
  • Visitors (2024): More than 60,000 visitors including sector professionals and the general public.
  • Key Fact: A vital platform for the “Nutrition and Wellbeing” sector, which is increasingly gaining weight within the healthcare ecosystem.

5. Expo Hospital / Expo Salud (Santiago, Chile)

The main meeting point in Chile for the public and private healthcare ecosystem.

  • Exhibitors (2025): Approximately 100 exhibiting brands.
  • Visitors (2025): Received 3,304 professional visitors (though previous editions have exceeded 5,000 attendees).
  • Key Fact: Known for its Healthcare Congress, where interoperability policies and the digital transformation of the Chilean system are debated.

2026 Healthcare Agenda Summary

Tradeshow Location Suggested Month Main Focus
Hospitalar Brazil May Massive Hospital Equipment and Management.
Meditech Colombia July Medical technology and Andean/Caribbean market.
Odontotech Colombia July Digital dentistry and 3D printing.
Belleza & Salud Colombia August Wellbeing, aesthetics, and cosmetics.
Expo Hospital Chile September Public/private sector and digital health.

If your goal is high-level networking, prioritize Hospitalar. If you seek to enter the northern South American market, Meditech is the most strategic choice due to its location and visitor profile.

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