Sow Success! The Ultimate Guide to the Agricultural Tradeshows Dominating South America in 2026

The agricultural sector is the backbone of the regional economy. In 2026, tradeshows are transforming into innovation laboratories to meet global demands for sustainability and efficiency.

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Agro-industrial power is mainly concentrated in Brazil and Argentina, with growing specialization in Chile, Peru, and Uruguay. For 2026, the focus will be on precision agriculture and environmental sustainability.

2026 Tradeshows and Exhibitions:

1. Show Rural Coopavel (Brazil)

Located in Cascavel, this fair is a technology transfer center showcasing the greatest advances in grain productivity and livestock, making it a mandatory stop for the Brazilian market.

  • Exhibitors and Brands: Over 600 exhibitors and 1,000 represented brands.
  • Visitors: Surpassed 300,000 visitors.
  • Key Fact: It is the fair that opens the annual calendar and is famous for its “Show Rural Digital”, focused on AgTech startups.

2. Expoagro (Argentina)

The most important open-field agro-industrial exhibition in Argentina. It is distinguished by its volume of bank business and the presence of the entire value chain for soybeans, corn, and wheat.

  • Exhibitors and Brands: Over 600 companies from the machinery and services sector.
  • Visitors: Approximately 165,000 people.
  • Key Fact: Known as the “National Capital of Agribusiness,” it stands out for its real-time machinery dynamics.

3. Expodireto Cotrijal (Brazil)

With a markedly technological and educational character, this fair in Rio Grande do Sul attracts delegations from over 70 countries interested in precision production efficiency.

  • Exhibitors and Brands: Over 570 exhibitors.
  • Visitors: Around 250,000 visitors.
  • Key Fact: Strong focus on family farming and international exports through its international pavilion.

4. Agrishow (Brasil)

Agrishow is the primary showcase for agricultural technology in Latin America. Global launches of heavy machinery, irrigation drones, and software solutions for modern large-scale farming are presented here.

  • Exhibitors and Brands: Over 800 exhibiting brands.
  • Visitors: More than 195,000 qualified visitors.
  • Key Fact: One of the largest agricultural fairs in the world; its latest edition generated business intentions exceeding 13 billion reais.

5. Agroexpo (Colombia)

Held in Bogotá, Agroexpo combines commercial exhibition with high-genetics livestock displays, serving as the vital meeting point for rural development and food security in the region.

  • Exhibitors and Brands: Over 500 exhibitors.
  • Visitors: Approximately 160,000 people.
  • Key Fact: The most important event for the agricultural sector in the Andean Region, Central America, and the Caribbean.

6. Innovar Feria Agropecuaria (Paraguay)

Paraguay’s benchmark fair, focused on technical training and machinery demonstrations, consolidating the country as a relevant player in global food production.

  • Exhibitors and Brands: Over 250 exhibiting companies.
  • Visitors: Surpassed 25,000 professional visitors.
  • Key Fact: Highlights its “Innovar Digital” sector, promoting the use of AgTech and Big Data in the Paraguayan countryside.

2026 Agro Agenda Summary

TradeshowLocationSuggested MonthMain Focus
Show Rural CoopavelBrazilFebruaryTechnology transfer and agricultural software.
ExpoagroArgentinaMarchAgricultural machinery and banking business.
Expodireto CotrijalBrazilMarchPrecision agriculture and international trade.
Innovar Feria AgroParaguayMarchTechnical training and AgTech.
AgrishowBrazilApril/MayLarge-scale machinery and global launches.
AgroexpoColombiaJulyLivestock, inputs, and Andean market.

Heading into 2026, agro-industrial fairs in South America are no longer just buying and selling centers but have transformed into innovation and sustainability ecosystems. The integration of artificial intelligence, satellite monitoring, and autonomous machinery will be the key to the region continuing to feed the world efficiently. Attending these events not only guarantees access to the technological vanguard but also allows producers to connect with the carbon footprint and biotechnology trends that will define the success of the field in the coming decade.

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