Market Strategy: Landing and Regional Expansion

We manage your comprehensive landing in the region: from the legal protection of your brand to the turnkey execution of your participation in trade shows. You just land to close deals; we handle the logistics, marketing, and stay.

Entering South America requires intelligence and coordination. Having a good product isn’t enough; you need to know where, when, and how to present it. At Custom Continental, we design your roadmap for expansion.

Our process begins before the trip: we analyze which country offers the best opportunity for your product, legally protect your brand, and execute an aggressive positioning strategy through the most relevant Trade Shows and Exhibitions on the continent. You focus on closing deals; we take care of the legal, logistical, and commercial environment.

Our Market Opening Process

We integrate 5 pillars to ensure the success of your commercial mission:

1. Market Intelligence and Intellectual Property

“First we protect, then we operate.” Before any commercial action, we perform a market screening to define the ideal entry country.

  • Brand Validation: We verify the status of your brand in the region.
  • Legal Registration: If your brand is not registered, we immediately manage the registration (starting in Argentina as the legal headquarters) to avoid future litigation, plagiarism, or commercial blocks. Without legal certainty, there is no expansion.

 

“Be where your customers are.” We don’t just go to any trade show; we go to the ones that generate sales.

  • Exhibition Research: We conduct an exhaustive investigation of the South American trade show calendar for your industry. We select the events with the highest impact and qualified traffic to ensure your investment yields a return.

“Infrastructure ready to sell.” We handle the entirety of your participation in the event.

  • Architecture and Equipment: We design and build your stand, providing furniture, technology, and product displays.
  • Full Service Operation: On opening day, the stand is 100% functional. You don’t hammer a nail or plug in a cable.

“Your team, cared for to the last detail.” We facilitate your executives’ stay so their only concern is attending to clients.

  • Hospitality: Management of hotel reservations, private transfers (airport-hotel-fair), and gastronomic coordination for your staff during the exhibition days.

“We fill your stand with opportunities.” A beautiful stand is useless if it’s empty. We generate qualified traffic before and during the event.

  • Digital Ecosystem: Development of specific Landing Pages for the trade show and targeted digital marketing campaigns to capture leads and schedule prior meetings.
  • Press and PR: Communication actions to invite media and key sector players to visit your space.

Ready to Land in South America?

Transform your expansion plan into reality without risks. From registering your brand to delivering your turnkey stand and managing your team's logistics, we coordinate every detail so your market entry is a resounding success.
Design My Entry Plan